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Privacy Policy

Privacy Policy

Last Updated: August 14, 2025

AJS Creations, Inc., its subsidiaries and affiliates (“AJS”), is redefining diamond jewelry and is passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.

AJS takes its responsibility to protect your personal information seriously. This includes a commitment to transparency and fairness in relation to our collection and processing of your personal information.

This Privacy Notice provides relevant information about how AJS and affiliated brands may collect and use your personal information when you interact with us, including online, over the phone, and through other means, and how you may exercise your applicable privacy rights.

By interacting with us, you consent to the use of your personal information as described in this Privacy Notice.

Updates to this Privacy Notice

We may update this Privacy Notice from time-to-time. If we make any material changes, we will revise the date at the top of this Privacy Notice and, in some cases, may provide you with additional notice.

We encourage you to review our Privacy Notice whenever you visit our website or otherwise interact with us to stay informed about our privacy practices.

Collection of Personal Information

We may collect or obtain the following categories of personal information through our website or by other means, including email, chat, surveys, social media, events, and customer support interactions:

  • Contact Data: First and last name, email address, postal address, phone number.
  • Login Credentials: Account access information such as usernames and passwords.
  • Demographic Data: Age, gender, and country.
  • Payment and Transaction Data: Payment details (processed securely, not stored after purchase).
  • Profile Information: Preferences, interests, wish lists, ring size.
  • Government IDs: Driver’s license, passport, or other identification for verification.
  • Communications & Feedback: Product reviews, feedback, and support requests.
  • Social Media Data: Information shared with us via social platforms.
  • Interaction Data: Log data, device data, browser information, analytics.
  • Recruiting & Job Applicant Data: Resume, references, education, employment history, background checks.

Uses of Personal Information

We may use your personal information for purposes including:

  • Processing and fulfilling transactions and orders.
  • Providing customer support and responding to inquiries.
  • Sending reminders and confirmations for interactions with us.
  • Improving products, services, and customer experience.
  • Marketing, promotions, and advertising.
  • Detecting fraud, security threats, and illegal activities.
  • Complying with applicable legal and regulatory requirements.
  • Evaluating and processing job applications.
  • Corporate transactions such as mergers, acquisitions, or sales.

Cookies and Similar Technologies

We use cookies, pixels, and other technologies to improve your browsing experience, measure traffic, remember preferences, and serve relevant advertising. By using our website, you agree to our use of cookies.

Privacy Rights

Depending on your region (California, U.S. states, EU/UK, Canada, Australia), you may have specific privacy rights such as access, correction, deletion, data portability, and the right to opt out of certain data uses such as targeted advertising.

Requests to exercise these rights can be submitted using the contact information below.

Use by Minors

AJS does not knowingly collect information from individuals under 16 years of age. If such data is identified, it will be deleted.

Security

We use reasonable technical and organizational measures to protect personal data, including PCI DSS standards for payment security.

Communications Preferences

To opt out of promotional emails, follow the unsubscribe instructions in emails you receive. Service-related communications will continue as necessary.

Privacy Inquiries

For inquiries concerning this Privacy Notice, you may contact us:

  • Email: customerservice@pranessa.com
  • Phone: 877-476-9627
  • Mail: AJS Creations, Inc., Attn: Legal / Privacy, 579 5th Avenue, 3rd Floor, New York, NY 10017